The Culture Lane
There is arguably no business sector undergoing a transformation as intriguing as the automotive and mobility industry. The Culture Lane with Marcus Amick provides listeners with deeper insight into the rapidly changing world of transportation, with a focus on the products, people, and services driving the shift. Topics include everything, from new EV technology to key position changes in the automotive and mobility space, and how it all affects consumers and the business of transportation.
Episodes
33 episodes
Shifting Dodge: Powering Into Electrification
The electrification of Dodge has become one of the most buzzed-about evolutions in the auto industry, namely because of what the brand has represented as an American nameplate. In this episode of The Culture Lane (the final full episode in Seas...
•
Season 2
•
Episode 15
•
25:13
Deeper Connection: Marketing Cars Culturally
Cultural relevance has become a key business strategy for many companies seeking to position their products or services in the market. However, knowing how to navigate culture can be challenging, especially when it comes to selling vehicles in ...
•
Season 2
•
Episode 14
•
29:16
Cultural Icon: Inside the Nissan GT-R
The Nissan R35 GT-R is currently in its last model year. However, as one of the most iconic vehicles in the world, the benchmark the Japanese supercar has set for performance will live on for years to come. In this episode of The Culture Lane, ...
•
Season 2
•
Episode 13
•
27:35
Traction On: Hankook Tire Digs In
The tire industry is poised to play a pivotal role in the evolution of the automotive and mobility business, likely more than many realize. Be it EVs or motorsports, tires will help drive the future of vehicle transportation. In this episode of...
•
Season 2
•
Episode 12
•
28:56
Buying Trends: Personalizing the Data
Consumer car purchases are arguably the heartbeat of automotive, given that every facet of the industry is predicated on that continuing pulse of the business. However, understanding what drives those purchases can be challenging, to say the le...
•
Season 2
•
Episode 11
•
30:30
Client Experience: The Infiniti Take on Luxury
The new 2025 Infiniti QX80 seeks to usher in a new era for the luxury brand by building on several of the Japanese automaker's core tenets. From its new design elements to its new tech features, the 2025 QX80 is being touted by Infiniti as an e...
•
Season 2
•
Episode 10
•
25:56
Digitizing Dealers: Humanizing the Process
Digital platforms and services have become an integral part of the automotive dealership business. However, as the auto retail market continues to evolve, it begs the question: how does a company ensure that its digital service continues to mee...
•
Season 2
•
Episode 9
•
25:01
Turning Forward: Michigan Central Ahead
The renovation of the historic Michigan Central train station in Detroit has helped to reposition the city as an epicenter in the evolving world of mobility. The station now anchors a technology hub that will help drive a range of innovations, ...
•
Season 2
•
Episode 8
•
25:57
Leaning Into VR: Connecting Via Gaming
Digital gaming now ranks as one of the most popular pastimes in the world, with more than 70 percent of adults in the U.S. indicating they have played a video game on some platform, according to Statista. VRAL Games is looking to solid...
•
28:47
Building on Legacy: Fiat Turns to EVs in US
Fiat has developed quite a legacy over its 125-year history. In recent years, the Italian brand’s global appeal has been rooted in the all-electric Fiat 500. Now, the Italian automaker is looking to leverage the vehicle's popularity in North Am...
•
Season 2
•
Episode 7
•
25:50
Steering Social: Viral Marketing 101
Social media has become a pivotal part of automotive marketing strategies. However, when it comes to influencers and content creators, social is arguably one of the most challenging areas of marketing to navigate. In this episode of The Culture...
•
Season 2
•
Episode 5
•
27:47
Winning Connection: Genesis Take on Tech
Genesis is arguably one of the most interesting brands in the automotive sector. Launched in 2016 in the U.S., the South Korean automaker has quickly become a major competitor in the luxury segment. And technology has been an intricate part of ...
•
Season 2
•
Episode 4
•
23:51
Conversational AI: A New In-Vehicle Experience
The transformative impact of artificial intelligence in the automotive and mobility industry is well underway. And one of the companies breaking new ground in the space is SoundHound AI. Leveraging its relationship with Nvidia, the company is r...
•
23:16
Digital Crossroads: Navigating A Cookieless Future
Every business sector is poised to be impacted by the deprecation or phasing out of third-party cookies. In this episode of The Culture Lane, we delve into the implications of the shift away from cross-site web-tracking on automakers, dealers, ...
•
Season 2
•
Episode 2
•
27:47
Electrifying Luxury: Marketing the Escalade IQ
For 25 years, the Cadillac Escalade has dominated the luxury SUV market. Now, Cadillac is charging up for one of its boldest moves yet in the segment – the launch of the 2025 Cadillac Escalade IQ, the brand's first all-electric model of the ico...
•
Season 2
•
Episode 1
•
26:04
Different Connection: Smartcar Takes Position
Connected vehicles are poised to completely redefine automobility, from car sharing to the way packages are delivered to customers. This week's episode delves into Smartcar, a tech company that is taking a different lane in the world of connect...
•
Season 1
•
Episode 15
•
27:35
Steering Change: Hyundai VP on Mobility
Hyundai continues to gain ground in the U.S. car market, all while striving to solidify its position in the new world of mobility. This episode of The Culture Lane delves into how the company is navigating that transition with featured...
•
Season 1
•
Episode 14
•
26:36
Charging Elevated: Rove Breaks Ground
There is no shortage of new charging ideas in the rapidly evolving world of electric vehicles. But Rove, a new California-based startup, is taking a different approach to addressing some of the major barriers associated with EV ownership. The c...
•
Season 1
•
Episode 13
•
25:00
Driving Disruption: The Carvana Formula
The auto industry has long been a business driven by traditions. Over a decade ago, Carvana launched, with a mission to disrupt the space, by providing consumers with a different approach to buying a used vehicle. This episode delves into...
•
Season 1
•
Episode 12
•
29:29
Culture First: Marketing Nissan U.S.
The task of positioning an automotive brand in today’s consumer market is challenging, to say the least. There are so many factors to consider – whether it's assessing how a particular vehicle might appeal to millennials or finding a clever way...
•
Season 1
•
Episode 11
•
25:58
Dealership Check: Digital to Consumers
Every retail business is relying more on digital solutions to better connect with consumers. But ensuring that the tech is effective is more than a notion. Episode 10 of The Culture Lane explores how auto dealers are fairing when it comes to te...
•
Season 1
•
Episode 10
•
26:24
First Preferences: Gauging Key Demographics
Being able to predict consumer buying behavior in automotive to any degree can be hugely beneficial to those in the business. Episode nine of The Culture Lane delves into two studies by the research company Collage Group, unearthing some intere...
•
Season 1
•
Episode 9
•
28:08
Road to Air: The Reality of eVTOLs
The idea of flying cars used to be something primarily associated with science fiction movies. However, the growing market for eVTOLs could make the vehicles a real mobility option in a few years. This episode dives into the business of electri...
•
Season 1
•
Episode 8
•
23:04