The Culture Lane
There is arguably no business sector undergoing a transformation as intriguing as the automotive and mobility industry. The Culture Lane with Marcus Amick provides listeners with deeper insight into the rapidly changing world of transportation, with a focus on the products, people, and services driving the shift. Topics include everything, from new EV technology to key position changes in the automotive and mobility space, and how it all affects consumers and the business of transportation.
Episodes
29 episodes since 2023
Traction On: Hankook Tire Digs In
The tire industry is poised to play a pivotal role in the evolution of the automotive and mobility business, likely more than many realize. Be it EVs or motorsports, tires will help drive the future of vehicle transportation. In this episode of...
September 11, 2024
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Season 2
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Episode 12
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28:56
Buying Trends: Personalizing the Data
Consumer car purchases are arguably the heartbeat of automotive, given that every facet of the industry is predicated on that continuing pulse of the business. However, understanding what drives those purchases can be challenging, to say the le...
September 04, 2024
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Season 2
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Episode 11
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30:30
Client Experience: The Infiniti Take on Luxury
The new 2025 Infiniti QX80 seeks to usher in a new era for the luxury brand by building on several of the Japanese automaker's core tenets. From its new design elements to its new tech features, the 2025 QX80 is being touted by Infiniti as an e...
August 28, 2024
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Season 2
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Episode 10
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25:56
Digitizing Dealers: Humanizing the Process
Digital platforms and services have become an integral part of the automotive dealership business. However, as the auto retail market continues to evolve, it begs the question: how does a company ensure that its digital service continues to mee...
August 21, 2024
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Season 2
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Episode 9
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25:01
Turning Forward: Michigan Central Ahead
The renovation of the historic Michigan Central train station in Detroit has helped to reposition the city as an epicenter in the evolving world of mobility. The station now anchors a technology hub that will help drive a range of innovations, ...
August 14, 2024
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Season 2
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Episode 8
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25:57
Leaning Into VR: Connecting Via Gaming
Digital gaming now ranks as one of the most popular pastimes in the world, with more than 70 percent of adults in the U.S. indicating they have played a video game on some platform, according to Statista. VRAL Games is looking to solid...
August 07, 2024
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28:47
Building on Legacy: Fiat Turns to EVs in US
Fiat has developed quite a legacy over its 125-year history. In recent years, the Italian brand’s global appeal has been rooted in the all-electric Fiat 500. Now, the Italian automaker is looking to leverage the vehicle's popularity in North Am...
July 31, 2024
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Season 2
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Episode 7
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25:50
Steering Social: Viral Marketing 101
Social media has become a pivotal part of automotive marketing strategies. However, when it comes to influencers and content creators, social is arguably one of the most challenging areas of marketing to navigate. In this episode of The Culture...
July 24, 2024
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Season 2
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Episode 5
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27:47
Winning Connection: Genesis Take on Tech
Genesis is arguably one of the most interesting brands in the automotive sector. Launched in 2016 in the U.S., the South Korean automaker has quickly become a major competitor in the luxury segment. And technology has been an intricate part of ...
July 17, 2024
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Season 2
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Episode 4
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23:51
Conversational AI: A New In-Vehicle Experience
The transformative impact of artificial intelligence in the automotive and mobility industry is well underway. And one of the companies breaking new ground in the space is SoundHound AI. Leveraging its relationship with Nvidia, the company is r...
July 10, 2024
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23:16
Digital Crossroads: Navigating A Cookieless Future
Every business sector is poised to be impacted by the deprecation or phasing out of third-party cookies. In this episode of The Culture Lane, we delve into the implications of the shift away from cross-site web-tracking on automakers, dealers, ...
July 03, 2024
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Season 2
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Episode 2
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27:47
Electrifying Luxury: Marketing the Escalade IQ
For 25 years, the Cadillac Escalade has dominated the luxury SUV market. Now, Cadillac is charging up for one of its boldest moves yet in the segment – the launch of the 2025 Cadillac Escalade IQ, the brand's first all-electric model of the ico...
June 26, 2024
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Season 2
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Episode 1
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26:04
Different Connection: Smartcar Takes Position
Connected vehicles are poised to completely redefine automobility, from car sharing to the way packages are delivered to customers. This week's episode delves into Smartcar, a tech company that is taking a different lane in the world of connect...
October 25, 2023
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Season 1
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Episode 15
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27:35
Steering Change: Hyundai VP on Mobility
Hyundai continues to gain ground in the U.S. car market, all while striving to solidify its position in the new world of mobility. This episode of The Culture Lane delves into how the company is navigating that transition with featured...
October 18, 2023
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Season 1
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Episode 14
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26:36
Charging Elevated: Rove Breaks Ground
There is no shortage of new charging ideas in the rapidly evolving world of electric vehicles. But Rove, a new California-based startup, is taking a different approach to addressing some of the major barriers associated with EV ownership. The c...
October 11, 2023
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Season 1
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Episode 13
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25:00
Driving Disruption: The Carvana Formula
The auto industry has long been a business driven by traditions. Over a decade ago, Carvana launched, with a mission to disrupt the space, by providing consumers with a different approach to buying a used vehicle. This episode delves into...
October 04, 2023
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Season 1
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Episode 12
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29:29
Culture First: Marketing Nissan U.S.
The task of positioning an automotive brand in today’s consumer market is challenging, to say the least. There are so many factors to consider – whether it's assessing how a particular vehicle might appeal to millennials or finding a clever way...
September 27, 2023
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Season 1
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Episode 11
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25:58
Dealership Check: Digital to Consumers
Every retail business is relying more on digital solutions to better connect with consumers. But ensuring that the tech is effective is more than a notion. Episode 10 of The Culture Lane explores how auto dealers are fairing when it comes to te...
September 20, 2023
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Season 1
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Episode 10
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26:24
First Preferences: Gauging Key Demographics
Being able to predict consumer buying behavior in automotive to any degree can be hugely beneficial to those in the business. Episode nine of The Culture Lane delves into two studies by the research company Collage Group, unearthing some intere...
September 13, 2023
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Season 1
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Episode 9
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28:08
Road to Air: The Reality of eVTOLs
The idea of flying cars used to be something primarily associated with science fiction movies. However, the growing market for eVTOLs could make the vehicles a real mobility option in a few years. This episode dives into the business of electri...
September 06, 2023
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Season 1
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Episode 8
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23:04
Shifting Into AI: Building on the Tech
There is so much buzz around AI, but how is it poised to drive the world of automotive and mobility? Episode seven of The Culture Lane dives into that very topic and some of the pros and cons associated with the wider adoption of AI in the sect...
August 30, 2023
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Season 1
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Episode 7
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22:06
Color Me Bold: Painting a Jeep for the World
Episode six of The Culture Lane explores the design processes that drive the color and materials palette for the Jeep Wrangler, with a focus on the 2024 model line-up. The episode also delves into the role that color will play in the future of ...
August 23, 2023
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Season 1
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Episode 6
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24:43
Power of Culture: Driving People to Move
Episode five of The Culture Lane dives into what very well could be the key to business success in the new competitive world of automotive and mobility – culture itself. The featured guest is Marcus Collins – an award-winning marketer, a profes...
August 16, 2023
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Season 1
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Episode 5
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31:26
Charging Wireless: EVs On WiTricity
Episode four of The Culture Lane explores the tech company WiTricity, which is focused on completely transforming the EV landscape with wireless charging pads. Featured guest – WiTricity CEO Alex Gruzen – discusses the market positioning strate...
August 09, 2023
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Season 1
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Episode 4
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28:40