The Culture Lane
There is arguably no business sector undergoing a transformation as intriguing as the automotive and mobility industry. The Culture Lane with Marcus Amick provides listeners with deeper insight into the rapidly changing world of transportation, with a focus on the products, people, and services driving the shift. Topics include everything, from new EV technology to key position changes in the automotive and mobility space, and how it all affects consumers and the business of transportation.
The Culture Lane
Navigating Heritage: Scout Charges Up for a New Era
A year after unveiling the Scout Motors Traveler SUV and Terra pickup concepts, the Scout team is deep into finalizing the production models slated to debut in 2027. In the Season 3 premiere of The Culture Lane, we sit down with Chris Benjamin, chief design officer at Scout Motors, to discuss how the team is approaching reigniting the brand nearly 45 years later.
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