The Culture Lane
There is arguably no business sector undergoing a transformation as intriguing as the automotive and mobility industry. The Culture Lane with Marcus Amick provides listeners with deeper insight into the rapidly changing world of transportation, with a focus on the products, people, and services driving the shift. Topics include everything, from new EV technology to key position changes in the automotive and mobility space, and how it all affects consumers and the business of transportation.
Podcasting since 2023 • 40 episodes
The Culture Lane
Latest Episodes
Powering Ahead: Kia Builds on Messaging to Drive Brand
Kia may be an 80-year-old brand, but its story in North America is still actively unfolding. In this episode of The Culture Lane, we sit down with James Bell, head of corporate communications at Kia America, to explore how the company ...
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Season 3
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Episode 7
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30:07
Car Mania: Engaging the Next-Gen Collector
Collecting cars has long been at the heart of automotive culture, from first dream cars to the hard-won keys of a classic finally parked in the driveway. In this episode of The Culture Lane, we sit down with Dan Stoner, creative direct...
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Season 3
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Episode 6
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38:35
New Zone: The Growing World of Micromobility
Shared electric scooters and e-bikes aren’t a fad—they’re reshaping urban transportation. Veo reports that 35% of its trips replace car journeys and 72% of riders drive less, contributing to a 31% rise in shared micromobility trips in North Ame...
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Season 3
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Episode 5
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30:05
Steering a Brand: Marketing VW in a New Era
Navigating today’s U.S. auto market is no small feat—especially for a brand as iconic as Volkswagen. In this episode of The Culture Lane, we speak with Rachael Zaluzec, chief marketing officer and senior vice president at Volkswagen of...
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Season 3
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Episode 4
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27:56
Leaning into AI: The Shifting Dynamics of Car Shopping
Car shopping today can mean endless calls, emails, and texts from dealers all promising the perfect deal, adding to the stress of finding the right vehicle at the right price. In this episode of The Culture Lane, we explore how digital...
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Season 3
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Episode 3
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24:41
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