The Culture Lane
There is arguably no business sector undergoing a transformation as intriguing as the automotive and mobility industry. The Culture Lane with Marcus Amick provides listeners with deeper insight into the rapidly changing world of transportation, with a focus on the products, people, and services driving the shift. Topics include everything, from new EV technology to key position changes in the automotive and mobility space, and how it all affects consumers and the business of transportation.
Podcasting since 2023 • 33 episodes
The Culture Lane
Latest Episodes
Shifting Dodge: Powering Into Electrification
The electrification of Dodge has become one of the most buzzed-about evolutions in the auto industry, namely because of what the brand has represented as an American nameplate. In this episode of The Culture Lane (the final full episode in Seas...
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Season 2
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Episode 15
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25:13
Deeper Connection: Marketing Cars Culturally
Cultural relevance has become a key business strategy for many companies seeking to position their products or services in the market. However, knowing how to navigate culture can be challenging, especially when it comes to selling vehicles in ...
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Season 2
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Episode 14
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29:16
Cultural Icon: Inside the Nissan GT-R
The Nissan R35 GT-R is currently in its last model year. However, as one of the most iconic vehicles in the world, the benchmark the Japanese supercar has set for performance will live on for years to come. In this episode of The Culture Lane, ...
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Season 2
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Episode 13
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27:35
Traction On: Hankook Tire Digs In
The tire industry is poised to play a pivotal role in the evolution of the automotive and mobility business, likely more than many realize. Be it EVs or motorsports, tires will help drive the future of vehicle transportation. In this episode of...
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Season 2
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Episode 12
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28:56
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