The Culture Lane
There is arguably no business sector undergoing a transformation as intriguing as the automotive and mobility industry. The Culture Lane with Marcus Amick provides listeners with deeper insight into the rapidly changing world of transportation, with a focus on the products, people, and services driving the shift. Topics include everything, from new EV technology to key position changes in the automotive and mobility space, and how it all affects consumers and the business of transportation.
The Culture Lane
Still Winning: Tracking the Toyota Corolla Legacy
In a market obsessed with luxury models, performance cars, and pickup trucks, the Toyota Corolla has remained one of the world’s best-selling nameplates, with more than 50 million sold and continued strength even in the crossover era. In this episode of The Culture Lane, we talk with Blake Williams, marketing planner at Toyota, to explore how the Corolla has managed to stay so consistently popular.
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