The Culture Lane
There is arguably no business sector undergoing a transformation as intriguing as the automotive and mobility industry. The Culture Lane with Marcus Amick provides listeners with deeper insight into the rapidly changing world of transportation, with a focus on the products, people, and services driving the shift. Topics include everything, from new EV technology to key position changes in the automotive and mobility space, and how it all affects consumers and the business of transportation.
The Culture Lane
Leaning Into VR: Connecting Via Gaming
Digital gaming now ranks as one of the most popular pastimes in the world, with more than 70 percent of adults in the U.S. indicating they have played a video game on some platform, according to Statista. VRAL Games is looking to solidify its lane in the space, with VRIDER SBK, a new virtual reality (VR) motorcycle racing experience. In this episode of The Culture Lane, VRAL CEO Rodolfo Saccoman discusses how he sees VR-based games helping brands connect to consumers in exciting, new ways.
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