The Culture Lane
There is arguably no business sector undergoing a transformation as intriguing as the automotive and mobility industry. The Culture Lane with Marcus Amick provides listeners with deeper insight into the rapidly changing world of transportation, with a focus on the products, people, and services driving the shift. Topics include everything, from new EV technology to key position changes in the automotive and mobility space, and how it all affects consumers and the business of transportation.
The Culture Lane
Building on Legacy: Fiat Turns to EVs in US
Fiat has developed quite a legacy over its 125-year history. In recent years, the Italian brand’s global appeal has been rooted in the all-electric Fiat 500. Now, the Italian automaker is looking to leverage the vehicle's popularity in North America, with the launch of the new all-electric Fiat 500e in the market. In this episode of The Culture Lane, Aamir Ahmed, the newly appointed head of Fiat North America, shares some insight on the brand’s strategy for positioning the new all-electric hatchback beyond Europe.
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