The Culture Lane
There is arguably no business sector undergoing a transformation as intriguing as the automotive and mobility industry. The Culture Lane with Marcus Amick provides listeners with deeper insight into the rapidly changing world of transportation, with a focus on the products, people, and services driving the shift. Topics include everything, from new EV technology to key position changes in the automotive and mobility space, and how it all affects consumers and the business of transportation.
The Culture Lane
Electrifying Luxury: Marketing the Escalade IQ
For 25 years, the Cadillac Escalade has dominated the luxury SUV market. Now, Cadillac is charging up for one of its boldest moves yet in the segment – the launch of the 2025 Cadillac Escalade IQ, the brand's first all-electric model of the iconic SUV. To kick off Season 2 of The Culture Lane, we talked to Donnelly Baxter, who will play a key role in positioning the highly anticipated Cadillac SUV, as the global marketing manager for the Escalade IQ.
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