The Culture Lane
There is arguably no business sector undergoing a transformation as intriguing as the automotive and mobility industry. The Culture Lane with Marcus Amick provides listeners with deeper insight into the rapidly changing world of transportation, with a focus on the products, people, and services driving the shift. Topics include everything, from new EV technology to key position changes in the automotive and mobility space, and how it all affects consumers and the business of transportation.
The Culture Lane
Culture First: Marketing Nissan U.S.
The task of positioning an automotive brand in today’s consumer market is challenging, to say the least. There are so many factors to consider – whether it's assessing how a particular vehicle might appeal to millennials or finding a clever way to promote new tech features. This episode of The Culture Lane delves into how Nissan U.S. is meeting the challenge, with featured guest Marisstella Marinkovic, the chief marketing officer at the automaker.
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