The Culture Lane
There is arguably no business sector undergoing a transformation as intriguing as the automotive and mobility industry. The Culture Lane with Marcus Amick provides listeners with deeper insight into the rapidly changing world of transportation, with a focus on the products, people, and services driving the shift. Topics include everything, from new EV technology to key position changes in the automotive and mobility space, and how it all affects consumers and the business of transportation.
The Culture Lane
First Preferences: Gauging Key Demographics
Being able to predict consumer buying behavior in automotive to any degree can be hugely beneficial to those in the business. Episode nine of The Culture Lane delves into two studies by the research company Collage Group, unearthing some interesting findings pertaining to vehicle preferences among some key demographic groups. The featured guest is Jack Mackinnon, who serves as senior director of Cultural Insights at Collage Group.
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