The Culture Lane
There is arguably no business sector undergoing a transformation as intriguing as the automotive and mobility industry. The Culture Lane with Marcus Amick provides listeners with deeper insight into the rapidly changing world of transportation, with a focus on the products, people, and services driving the shift. Topics include everything, from new EV technology to key position changes in the automotive and mobility space, and how it all affects consumers and the business of transportation.
The Culture Lane
Power of Culture: Driving People to Move
Episode five of The Culture Lane dives into what very well could be the key to business success in the new competitive world of automotive and mobility – culture itself. The featured guest is Marcus Collins – an award-winning marketer, a professor at Ross School of Business, and author of the book For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be.
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